Elodie
Arnouk
Helping organizations navigate transformation, focusing on the human dimension of technological and organizational change.
Affiliations & Advisory
Expertise
Strategic Transformation
Leading strategic initiatives and Exec Ed. teams at 2050NOW La Maison, at the intersection of organizational, innovation in business models and workforce transformation.
LVMH • BNP Paribas
SNCF Voyageurs • Engie
Les Echos Le Parisien • Sodexo
Research
Exploring how individuals and teams experience and navigate organizational transitions, particularly AI-driven change.
Organizational change
AI ADOPTION
SYMBOLIC LOSSES
Speaking & Teaching
Creating and delivering keynotes and workshops on transformation, AI adoption, and the future of work — bridging academic research and field experience.
ai & future of work
Change Management
cross-cultural trends
Background
Experience
15+ years in strategy, innovation, transformation consulting, and operations — across cultural institutions, tech-for-good ventures, creative agencies, and international business development.
- — Chief Operation Officer
- — Co-Founder
- — Project & Account Director
- International partnerships in Mumbai, Istanbul, Ouagadougou
Education
- PhD Candidate IAE Sorbonne
- Data for Managers Cert. HEC Paris
- UX Designer Gobelins Paris
- Strategy & AI Exec. Ed. EDHEC
Languages
French (Native) / English (Native) / Turkish / German
Research
I'm currently a PhD Candidate in Organizational Transformation at IAE Sorbonne Paris, under the supervision of Prof. Florent Noël and Prof. Simon Porcher.
Research Focus
Exploring the human and behavioral dimensions of organizational transitions. How individuals and teams respond to disruption, uncertainty, and shifts in professional identity, with a focus on AI adoption.
Foundations
Behavioral economics (loss aversion), Organizational psychology (identity, meaning-making), and Ethnographic methods (field observation).
Academic Contributions
- Symbolic losses in transformation
- Transition management frameworks
Applied Research
Translating research into practical tools for advisory work: maturity assessments, change readiness diagnostics, and adoption roadmaps.
Contact for collaboration →Speaking & Teaching
Alongside my role, I deliver keynotes and create workshops at the intersection of strategy, research, and lived experience — helping leaders navigate transformation with clarity and depth.
Cross-Cultural Innovation
Insights and trends from major capitals (NYC, ...) on how cultures respond to technological and societal change.
AI & Future of Work
Insights on how AI impacts Human Resources and how HR directors should lead accordingly.
AI Fundamentals
Deciphering AI types (ML, GenAI), optimizing efficiency vs. talent, and imagining future roles.
Side-projects
Beyond my core work in strategy and research, I sometimes develop creative side-projects that explore technology, storytelling, and social impact.
Let me check
2025 - TodayResponsible AI • Decision Support
A research-driven tool helping individuals assess whether their question or task can be safely asked in an AI system. Built solo from idea to launch.
TrainTrain
2024Creative Direction • Slow Travel
Co-founder of an immersive media project celebrating train travel. Visual journeys and a community for slow travel enthusiasts.
"Engagez-vous qu'ils disaient"
2022Qualitative Research • Service Design
Research on post-Covid volunteer engagement decline. Produced an open-source guide for non-profits to improve onboarding and community animation distributed to French non-profits.
Je fais ma BA
2020 - TodayUX Research • Civic Engagement
A 1-minute quiz connecting citizens to local initiatives in the city of Lyon. Launched during the 2020 pandemic, still welcoming 500+ visitors/month to this day.
Libraries Without Borders
AdvisoryAI Advisory • Policy & Ethics
Member of the AI Expert Committee, promoting advocacy, research, and educational initiatives in humanitarian environments.